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Dr. Joe Peterson, MD

Chairman & CEO

Dr. Joe Peterson is Chairman & Chief Executive Officer of Sure, Inc., which makes and deploys the breakthrough Bexa device. Dr. Peterson and investors acquired SureTouch in 2017.

Prior to Sure Inc. Dr. Peterson conceived, and was the CEO, Founder and a Director of Specialists On Call (NASDAQ:TLMD) (, the nation’s largest B2B telemedicine operation, providing on-demand and scheduled specialty physician consultations into the ER’s, ICU’s, PACU’s and med-surg floors of more than 300 US suburban and urban hospitals in 34 states. SOC was sold to Warburg Pincus in March of 2015.

Dr. Peterson has been the CEO of multiple companies outside and inside healthcare, public and private, in the U.S as well as Singapore, Canada and Paris, over the past 29 years, start-ups through to transactions and turnaround assignments, including Specialists On Call, Inc., (NASDAQ:TLMD), On Assignment, Inc. (NASDAQ:ASGN), Max Worldwide, Max Canada and WTP, Inc. Dr. Peterson has completed financing for multiple companies from venture funds, private equity, family offices and angel and early stage private investors.

Dr. Peterson began his career as a full-time academic physician, and for 10 years was a practicing emergency physician at George Washington University Hospital and was Associate Professor of Emergency Medicine at George Washington University in Washington, DC.

Dr. Peterson has been active in public health organizations as a Board member, for seven years as a Director of the Global Health Council; as one of the jurists for the international awards in public health given by the Bill & Melinda Gates Foundation; and as a Director of the AIDS Action Coalition, based in Washington, DC.

Dr. Peterson worked as a flight physician for AMREF’s East African Flying Doctors Service, based in Nairobi and prior to that, in the Accident & Emergency Unit of the Royal Victoria Hospital in Belfast, Northern Ireland.

Dr. Peterson completed his undergraduate and medical school in the Inteflex Program at the University of Michigan and received his MD in 1984. He did his residency training in emergency medicine at the University of Pittsburgh Medical Center, was Board Certified in Emergency Medicine in 1987, and was a Fellow of the American College of Emergency Physicians from 1989 to 1997.


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