A dynamic collaboration of women, scientists, engineers, physicians, and clinical researchers

Sure, Inc., (“Sure”) is a physician-led company that develops, owns all intellectual property related to, and manufactures the Bexa device, and operates from bases in Los Angeles, New York, London, and Amman (Jordan). Sure provides training in the use of the Bexa device, owns and operates the SureView system, and operates continuous R&D activity

Our team

They make it happen

advisors

Dr. Cheryl Whitaker
MD, Internal Medicine - Senior Medical Advisor
Kate Merton
Advisor, Healthcare Innovation
Major General (Ret) Gale S. Pollock
RN, Former Surgeon General, US Army - Advisor, Mobile Populations
Tiara Neal
Survivor. Advisor, Underserved Populations
Dr. Richard Mark
DO, Family Medicine - Advisor, Primary Care Integration
Dr. Marc Kahn
MD, Radiologist, Advisor, Radiology Integration
Dr. Alberto Montero
MD, Breast Oncologist - Advisor, Breast Oncology
Natalie Alvarez

board

Dr. Joe Peterson, MD
Chairman & CEO

Dr. Joe Peterson, MD

Chairman & CEO

Dr. Joe Peterson is Chairman & Chief Executive Officer of Sure, Inc., which makes and deploys the breakthrough Bexa device.  Dr. Peterson and investors acquired SureTouch in 2017.

Prior to Sure Inc. Dr. Peterson conceived, and was the CEO, Founder and a Director of Specialists On Call (NASDAQ:TLMD) (www.soctelemed.com), the nation's largest B2B telemedicine operation, providing on-demand and scheduled specialty physician consultations into the ER's, ICU's, PACU's and med-surg floors of more than 300 US suburban and urban hospitals in 34 states. SOC was sold to Warburg Pincus in March of 2015.

Dr. Peterson has been the CEO of multiple companies outside and inside healthcare, public and private, in the U.S as well as Singapore, Canada and Paris, over the past 29 years, start-ups through to transactions and turnaround assignments, including Specialists On Call, Inc., (NASDAQ:TLMD), On Assignment, Inc. (NASDAQ:ASGN), Max Worldwide,  Max Canada and WTP, Inc. Dr. Peterson has completed financing for multiple companies from venture funds, private equity, family offices and angel and early stage private investors.

Dr. Peterson began his career as a full-time academic physician, and for 10 years was a practicing emergency physician at George Washington University Hospital and was Associate Professor of Emergency Medicine at George Washington University in Washington, DC.

Dr. Peterson has been active in public health organizations as a Board member, for seven years as a Director of the Global Health Council; as one of the jurists for the international awards in public health given by the Bill & Melinda Gates Foundation; and as a Director of the AIDS Action Coalition, based in Washington, DC.

Dr. Peterson worked as a flight physician for AMREF's East African Flying Doctors Service, based in Nairobi and prior to that, in the Accident & Emergency Unit of the Royal Victoria Hospital in Belfast, Northern Ireland.

Dr. Peterson completed his undergraduate and medical school in the Inteflex Program at the University of Michigan and received his MD in 1984. He did his residency training in emergency medicine at the University of Pittsburgh Medical Center, was Board Certified in Emergency Medicine in 1987, and was a Fellow of the American College of Emergency Physicians from 1989 to 1997.

Kate Merton
Healthcare Innovation

Kate Merton

Healthcare Innovation

Kate Merton has over 20 years of experience working across the Healthcare industry, starting in R&D before moving on to roles in in Marketing, Business Development, Medical Affairs, Health Outcomes, and most recently, Innovation. During her career, Kate has been part of teams that have discovered new drugs, worked to develop and gain approval for blockbuster diabetes products, and is passionate about being part of the future of healthcare where science intersects with the rapid advancements in health care technology. Kate’s recent roles as Head of both Anthem’s Digital Incubator and the US East Coast J&J Incubators have demonstrated her unique skillset in delivering entrepreneurial talent and products into mainstream healthcare companies. Kate received her undergraduate degree in Pharmacology & Toxicology from King’s College London, holds a Ph.D. in Pharmacology & Toxicology from the University of California, Irvine Medical School, and received her MBA from the Fuqua School of Business at Duke University.


Robin Roberts
Novartis

Robin Roberts

Novartis

Co-Founder, Chief Operating Officer, and Head of Strategy at the Novartis Biome. Robin is a recognized and award-winning leader (MM&M Top 40 Healthcare Transformer in 2019) with 20+ years of pharmaceutical industry experience across the entire enterprise value chain and is a member of the Novartis Biome leadership team. Robin is experienced in driving change through disruptive innovation and holds unique experience /expertise in successfully building and launching transformative organizations within complex matrix environments. Robin is a proven intra/entrepreneur and assessor of current and emerging health technologies and also holds a US patent. Robin draws experience from various leadership roles that have allowed him to introduce groundbreaking initiatives, including Novartis’ first centralized clinical trial global budget organization (1bn+ managed), Novartis’ first external innovation lab, and various novel technologies leading to increased efficiencies and productivity across the organization.    


Raj Sandhu
Quantify Health

Raj Sandhu

Quantify Health

Raj Sandhu is the COO of Quantify Health, which offers forensic reviews of high-cost claims on behalf of health plans, stop-loss carriers, and TPAs. Quantify Health has offered this service for over 10 years and delivered over $160 million in savings last year.

Before joining Quantify Health, Raj was a Principal at The Boston Consulting Group for six years. He consulted for C-Suite executives at Fortune 1000 companies, primarily on the topics of corporate strategy and M&A. He primarily focused on the healthcare industry – across pharma, payers, and providers.

Previously, Raj was an AVP at Bank of America Merrill Lynch, working on their trading platforms on the technology side. He has an MBA from the Tuck School of Business at Dartmouth, a Master of Computer Science from Arizona State University, and a Bachelor of Computer Engineering from the University of Mumbai.

Richard Maisto
Morpheus Capital

Richard Maisto

Morpheus Capital

Richard Maisto is the Founding Partner of Morph Cap Advisors LLC, dba, Morpheus Capital Advisors. Morpheus is a boutique investment and merchant bank which most recently has focused on financing earlier stage companies that are bringing new technology to old industries. Morpheus provides financing, strategic, and CFO advice to its clients and is often an investor and board member.

Morpheus also provides advisory and financing services for later-stage companies, including debt and equity financings, M&A, debt restructurings, exclusive sales, and fairness opinions. Morpheus was founded in 2001 and has advised on billions of dollars worth of financings, debt restructurings, and M&A across many industries with concentrations in healthcare/biotech, transportation, real estate, energy, and general industrials.

Before founding Morpheus, Mr. Maisto was a Managing Director at Bankers Trust Alex Brown, where he covered private equity firms. He focused on developing acquisition opportunities, providing acquisition financing, and raising debt and equity financing for portfolio companies of private equity firms. He has spent most of his investment banking career providing advice to private equity firms and their portfolio companies, as well as advising on complex restructurings and bankruptcies.

Previously, Mr. Maisto was a Managing Director at Smith Barney, where he focused on both advising private equity firms and executing complex restructurings. Mr. Maisto began his career as a Vice President in Drexel Burnham’s restructuring group.

Mr. Maisto has served on numerous corporate boards and currently acts as a board member for Engineered Fluids, SURE Inc. and Accousys Biodevices Inc. Previously, he has been a member of Life Sciences Angels and a mentor to the Southern California Biomedical Council. He is a graduate of Columbia University (MBA) and Boston College (BS).


Ziad Sultan
Observer

Ziad Sultan

Observer

Coming soon...

Michael Roach
Observer

Michael Roach

Observer

Mike’s current role is President and CEO of a local North Carolina growth fund focused on identifying and securing capital for healthcare technology companies looking for entry into the health plan, health system and life science market segments. He is an accomplished healthcare executive leading successful growth teams for multiple companies including health plans (Provident Life & Accident, Blue Cross Blue Shield of North Carolina, Anthem), specialty companies focused on disease management, medical device, genetics, precision medicine, clinical trials, etc., all with successful exits. Mike has worked in a leadership capacity for both health plans and health systems, which gives him a unique perspective in how to best understand the needs of both the payer and the provider. He has been an invited speaker at multiple industry conferences and holds a B.A. from Minnesota State University.

Leadership

Dr. Joe Peterson, MD
Chairman & CEO

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David Ables
CTO/COO

Experienced Innovator and Pioneer in Pressure Elastography Technology. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.


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Geoff Bricker
CIO

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Doug Guevara
VP, Operations

Doug graduated with a Master’s in Healthcare Administration and a Bachelors in Nutritional Science. With over 15 years of experience in the Healthcare industry, Doug helped reopen Martin Luther Community and assisted in 5.5 billion reimbursements from CMS to the Department of Health Services for Los Angeles County and implemented EMR systems for post-acute facilities nationwide.
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Wendy Stoltz, RDMS RVT
Lead Examiner

25 plus years of ultrasound experience in multiple specialties as well as applications and sales. Experienced leader in MR, CT and the cardiac Cath lab prior to getting my degree in Diagnostic Imaging-Sonography from Thomas Jefferson University.  Wendy has participated and lead many clinical trials and research studies while at working at Duke University.


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Katie Campbell, RDMS RVT
Lead Examiner

Highly experienced sonographer specializing in breast ultrasound with a background in health education. After receiving a B.S. in Kinesiology, Katie completed sonography training and certification at Loma Linda University and is now registered in multiple ultrasound specialties.  Katie joined Bexa after working at UCLA Breast Imaging for five years.


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Eden Heinsheimer
Chief of Staff

Highly experienced sonographer specializing in breast ultrasound with a background in health education. After receiving a B.S. in Kinesiology, Katie completed sonography training and certification at Loma Linda University and is now registered in multiple ultrasound specialties.  Katie joined Bexa after working at UCLA Breast Imaging for five years.


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Renée Tuzee
Chief Commercial Officer

Renée Tuzee

Chief Commercial Officer

Renée Tuzee has over 30 years of experience working for small, mid-size and large corporations in various lifecycle stages, from start-ups to turnarounds. Her creative and enthusiastic approach to solving business challenges has helped companies pivot, grow and succeed.

Renée was most recently Chief Executive Officer of National Charity League, Inc., a 95-year-old nonprofit membership organization that benefitted from her ability to quickly assess growth obstacles and execute plans that set the course for long-term sustainability. Prior to that, she was Chief Executive Officer of action sports lifestyle company, Freeline Sports, Inc., where she developed and executed strategic initiatives that grew the San Diego-based company from start- to early-stage revenue and global distribution.

Additionally, Renée has worked in leadership and marketing leadership roles with the Motorcycle Industry Council, Motorcycle Safety Foundation, Northwood University, Doner, the Piaggio Group, Bombardier Recreational Products, and Outboard Marine Corporation. She received her undergraduate degree in Communications – Radio, Television & Film from the University of Wisconsin-Madison and holds an MBA from the Graziadio School of Business at Pepperdine University.

Crystal Peterson
Chief Operations Officer

Crystal Peterson

Chief Operations Officer
Tiara Neal
Senior Vice President, Bexa Equity Alliance

Tiara Neal

Senior Vice President, Bexa Equity Alliance

Tiara Neal is the founder of Say Pink, a production company that creates impactful content to inspire, uplift, educate and empower. As a young breast cancer survivor Tiara is an advocate for young women of color who don’t have access to quality healthcare, especially those who lack education in breast cancer early detection and the rising frequency of breast cancer in young women of color. Ms. Neal graduated from the University of Miami and is a member of Alpha Kappa Alpha Sorority. Tiara seeks to use her multimedia platform to be a voice for those who feel unheard through storytelling, using the tools to create meaningful content developed during her 15+ years of television and film production for major networks and production companies. She started as a young actress at the age of 5, starring in a United Negro College Fund commercial with Former President George H. W. Bush. Her vision and inspiration to make an impact through storytelling have always been a passion. Tiara’s experience with a personal diagnosis of breast cancer at a young age has focused her voice and resources upon driving a major change in the adoption of breast cancer early detection. Tiara is an energetic fundraiser for the American Cancer Society and for her Washington, DC-based breast cancer team, Triple T. As an Advisor to Bexa, she brings her voice and story, and the voices and stories of other survivors to drive a focus upon ensuring that urban communities have easy and practical access to early breast cancer detection.


Erin Journigan
VP, Client Operations

Erin Journigan

VP, Client Operations

 Erin Journigan has over 15 years of collective experience in business development. Most recently, Erin served as Director of Membership for National Charity League, Inc. where she directed and implemented growth and retention strategies that resulted in the formation of 138 affiliated 501(c)3 chapters and expansion into 16 states. Erin’s strategic thinking, analytical approach, leadership and positive energy helped these nonprofit corporations get off the ground and thrive. Erin earned her undergraduate degree in Communications from the University of Southern California and holds an MBA from Concordia University Irvine.

Raneem Rusheidat
Advisor & President, Present MENA Region

Raneem Rusheidat

Advisor & President, Present MENA Region

Raneem Rusheidat is Advisor and President for Sure, Inc., for the Present MENA Region. Raneem is an experienced business strategist and developer, with special expertise in introducing new technologies and services throughout the GCC. Raneem leads the Sense Consultancy, based in Amman, Jordan and serving clients throughout the Middle East. Additionally, Raneem is a long-term Middle East consultant to the World Economic Forum, addressing strategic gaps with Eastern Arab and North African countries. Raneem has been in executive roles for AlNowais Investments, the Jordanian Government, International Turnkey Systems, and Bayan Investments. Raneem trained as an Engineer, graduating Magna Cum Laude from the University of Jordan, and received her MBA degrees, from The University of Chicago Booth School of Business.

Eden Heinsheimer
Chief of Staff

Eden Heinsheimer

Chief of Staff

As Chief of Staff to Joe Peterson, Ms. Heinsheimer assists in overall operational reporting and tracking and supporting international sales.  Ms. Heinsheimer brings considerable management background from her experience in intelligence, diplomatic work, and entrepreneurial activities. Eden served as an Economic Officer at U.S. Embassy Tel Aviv for the United States Department of State and traveled extensively in Europe and the Middle East to support American initiatives in the Middle East Peace Process. Ms. Heinsheimer earned her undergraduate degree at San Diego State University. She earned a Master's Degree in International Affairs from Boston University and a Master's Degree in Political Science from New York University. 


Wendy Stoltz, BS, RDMS, RVT
Director of Examiner Operations

Wendy Stoltz, BS, RDMS, RVT

Director of Examiner Operations

Wendy Stoltz is Sure’s most experienced operator of the Bexa device and leads Sure’s examiner training in the U.S. and internationally. Ms. Stoltz brings more than 25 years of ultrasound experience in all organ systems with a special concentration in breast ultrasound and practices in academic and private settings.  Ms. Stoltz has also worked in device application design and product sales.  Ms. Stoltz has experience in multiple imaging modalities, including C.T., interventional cardiology, and MRI. She worked with the first .5 Tesla MRI in the U.S. before getting her degree in Diagnostic Imaging and Sonography from Thomas Jefferson University.  Ms. Stoltz has extensive international experience and leads Sure’s international Bexa demonstrations and training. In addition, Ms. Stoltz has participated in multiple imaging clinical trials at Duke University. Ms. Stoltz is an ARDMS registered sonographer in Ab, OB/Gyn, Breast, and a Registered Vascular Technologist.


Natalee Biggs, RTR, RMDS, RVT
RTR, RDMS, RVT, Senior Examiner

Natalee Biggs, RTR, RMDS, RVT

RTR, RDMS, RVT, Senior Examiner

Natalee Biggs is a Bexa Senior Examiner & Instructor, and an ARDMS breast registered sonographer.  Prior to Bexa Natalee was a lead Sonographer, Mammographer, Radiographer specializing in breast health education, breast imaging and examination.  Natalee has spent the last 24 years of her career in the medical imaging industry, refining her skills in breast imaging, education, and leadership. While breast elastography is her primary job function by day, Natalee also enjoys being a fitness instructor and nutritional coach. Natalee is deeply passionate about making early detection of breast abnormalities available to everyone no matter their age, social or economic background. She also enjoys educating women on the importance of monthly self breast exam. Natalee was the valedictorian of her graduating class and is also recognized in the oldest most prestigious academic honor society, Phi Beta Kappa. She has contributed to a number of different industry events, charities and organizations including Walk for Awareness fight against breast cancer, Max Day of giving, and March of Dimes.

Tanja Coomes, RDMS, AB, OBGYN, BR.
RDMS, Senior Examiner

Tanja Coomes, RDMS, AB, OBGYN, BR.

RDMS, Senior Examiner

Tanja Coomes is a sonographer specialized in the imaging of Breast, Obstetrics and Gynecology, and Abdominal anatomy. She is most passionate about her work in Breast imaging and has worked at multiple Breast Cancer centers during her tenure as a sonographer. As someone with multiple family members currently undergoing treatment for breast cancer, she is genuinely passionate about the importance of breast imaging, education, and early detection of cancer.

Tanja is a Senior Elastographer with Bexa who is eager to be a part of the advancing technology and utilization of Elastography for more procedures and studies. Utilization of Elastography exams as an effective, no radiation, non-invasive technique is something that she knows will provide more early detection opportunities to women in every community.

Tanja holds two bachelor’s degrees in Business communication and Diagnostic Medical Sonography. She graduated Magna Cum Laude and during her schooling held the position of President of the Diagnostic Medical Sonography club.  

Crystal Janeiro, RDMS, RVT
RDMS RVT, Senior Examiner

Crystal Janeiro, RDMS, RVT

RDMS RVT, Senior Examiner

Crystal Janeiro is a Bexa Senior Examiner & Instructor, and an ARDMS breast registered sonographer. As a Diagnostic Medical Sonographer Crystal has more than 20 years of experience in patient care and diagnostic sonography. Crystal has a diverse background in the healthcare and research industry including leadership, protocol creation, education, training and multi-site management. Crystal has created de novo ultrasound labs for multi-million dollar NIH-funded research studies as well as private businesses and hospitals.  With special interest in the patient advocacy/customer care experience she has a lifelong commitment to the customer experience and a passion for innovation and new technology. Prior to being a Sonographer Crystal was a professional Patient Advocate who often spoke throughout the community regarding many health topics including advanced directives and organ/tissue donation.  She has served on many interdisciplinary committees dealing with tough issues such as palliative care, nonviolent crisis intervention and cultural diversity. 

Henry
Bexa Mascott

Henry

Bexa Mascott

Henry has an exemplary career as office dog, and is currently the lead dog here at Bexa. Henry keeps the staff on an even keel through the stress of innovation, and takes naps at all appropriate breaktimes. He comes to work ready for action and is always on time for staff meetings. He delights in scaring off delivery drivers, excels in this pursuit, and the highlight of his day is cycling through each office for a pat. Henry has worked in Healthcare his entire life, previously working as lead dog at Specialists On Call (NASDAQ:TLMD). He has been an vital employee and a key to our success. 

Dr. Joe Peterson, MD
Chairman, CEO, MD

Dr. Joe Peterson, MD

Chairman, CEO, MD

Dr. Joe Peterson is Chairman & Chief Executive Officer of Sure, Inc., which makes and deploys the breakthrough Bexa device.  Dr. Peterson and investors acquired SureTouch in 2017.

Prior to Sure Inc. Dr. Peterson conceived, and was the CEO, Founder and a Director of Specialists On Call (NASDAQ:TLMD) (www.soctelemed.com), the nation's largest B2B telemedicine operation, providing on-demand and scheduled specialty physician consultations into the ER's, ICU's, PACU's and med-surg floors of more than 300 US suburban and urban hospitals in 34 states. SOC was sold to Warburg Pincus in March of 2015.

Dr. Peterson has been the CEO of multiple companies outside and inside healthcare, public and private, in the U.S as well as Singapore, Canada and Paris, over the past 29 years, start-ups through to transactions and turnaround assignments, including Specialists On Call, Inc., (NASDAQ:TLMD), On Assignment, Inc. (NASDAQ:ASGN), Max Worldwide,  Max Canada and WTP, Inc. Dr. Peterson has completed financing for multiple companies from venture funds, private equity, family offices and angel and early stage private investors.

Dr. Peterson began his career as a full-time academic physician, and for 10 years was a practicing emergency physician at George Washington University Hospital and was Associate Professor of Emergency Medicine at George Washington University in Washington, DC.

Dr. Peterson has been active in public health organizations as a Board member, for seven years as a Director of the Global Health Council; as one of the jurists for the international awards in public health given by the Bill & Melinda Gates Foundation; and as a Director of the AIDS Action Coalition, based in Washington, DC.

Dr. Peterson worked as a flight physician for AMREF's East African Flying Doctors Service, based in Nairobi and prior to that, in the Accident & Emergency Unit of the Royal Victoria Hospital in Belfast, Northern Ireland.

Dr. Peterson completed his undergraduate and medical school in the Inteflex Program at the University of Michigan and received his MD in 1984. He did his residency training in emergency medicine at the University of Pittsburgh Medical Center, was Board Certified in Emergency Medicine in 1987, and was a Fellow of the American College of Emergency Physicians from 1989 to 1997.

Geoff Bricker
Chief Information Officer

Geoff Bricker

Chief Information Officer

CIO For the past decade, Geoff Bricker has helped pioneer and lead revolutionary innovation in the telemedicine and healthcare industries. Prior to Sure, Inc., Geoff was the leader of I.T. and telemedicine at SOCTelemed (NASDAQ:TLMD), formerly Specialists On Call, and was a leader in the expansion of operations from 12 employees to over 250, from 5 clients to more than 350 hospitals throughout 32 states to what is now the largest acute care telemedicine company in the country. At Sure, Inc., Geoff leads the design and evolution of the cloud and local ecosystems of a globally distributed network of Bexa systems. Geoff previously led teams in the private and government sectors (Department of Homeland Security, TSA) and has written and designed policies, procedures, and systems still used nationally at all U.S. Airports. Additionally, Geoff was a part of the initial roll-out of multi-agency operations targeting domestic terrorism and took part in the establishment of effective national standards and operating procedures. Geoff began his career working with the U.S. Secret Service as part of the security teams for then-presidential candidates John McCain and Barrack Obama.


David Ables
Chief Operating Officer

David Ables

Chief Operating Officer

David C. Ables, COO David Ables has spent his career finding new and innovative ways to use pressure-sensing technology to create transformative devices in medicine and industry. Prior to Sure, Inc., Mr. Ables served as CTO of Pressure Profile Systems, Inc., a company he helped grow from its earliest stages to establish itself as the industry leader in capacitive tactile sensing technology while helping to develop the new field of pressure elastography. At PPS, Mr. Ables led R&D efforts in instrumentation, medical devices, and consumer electronics and served as a featured expert on the television series "SportScience" and "FightScience." During this time, he led an internationally distributed team to bring together the vision, architecture, and technology to develop the modern Bexa device, software, and overall ecosystem. As Chief Operating Officer and founding member of Sure, Inc., Mr. Ables oversees all activities for the continued development and production of Bexa and quality and regulatory affairs while continuing to push Bexa™’s revolutionary technology to further our vision to save lives through early breast cancer detection. A former Teach For America Corps Member, Mr. Ables holds degrees from Harvard University and the Massachusetts Institute of Technology. He lives in Westchester County, New York, with his wife – award-winning podcaster Margaret Ables – and their three children. 


Doug Guevara
Director of Health Equity, Community Engagement

Doug Guevara

Director of Health Equity, Community Engagement

Strategic and forward-thinking business executive with 15 years of professional experience in Health care operations, regulatory risk management, change management, and a proven track record of success in operational strategy, risk adjustment operation, coding and documentation, regulatory compliance, and TCPI clinical measures Breast cancer screening. Meets challenges and exceeds objectives by identifying and implementing best solutions with a business focus, solid judgment, and resourcefulness.


Cheryl Whitaker, MD, Internal Medicine - Senior Medical Advisor

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Mark Hiatt, MD, Radiologist - Advisor, Radiology & Payor Relations

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Alberto Montero, MD, Breast Oncologist - Advisor, Breast Oncology

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Richard Mark, DO, Family Medicine - Advisor, Primary Care Integration

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Anthony Filly, MD, Radiologist - Advisor, Imaging & Ultrasound

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Liane Parker, RN - Advisor, Payor Relations & Reimbursement

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James Peterson, MD, Radiologist - Advisor, Imaging

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Kate Merton - Advisor, Biotech Commercialization

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General Gale Pollack (Ret), RN, Former Surgeon General, US Army - Advisor, Mobile Populations

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Tiara Gathright - Advisor, Minority Populations

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partners

Dr. Joe Peterson

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Robin Roberts

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R Sandhu

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R Maisto

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Innovation and
early detection

Achieving the full impact of Bexa requires an equal mix of technical accuracy and validation, operational service excellence, and adoption by the majority of women.

Sure combines leaders in large-scale service operations and consumer engagement working hand-in-hand with experts in clinical science, data analysis, machine learning and artificial intelligence.

This team embraces two facts as central: 1) It’s time we stop resisting innovation in early detection, and 2) when adoption is a central challenge, treating healthy women as “patients” and attempting to frighten women consumers down pathways they don’t want to tread is not succeeding.

Thank you for taking the time to learn about Bexa

We’re working hard to continuously advance the sophistication of Bexa and to establish its role in the early detection of breast cancer.

Read a message from our CEO